Veerum raises $12M to set the standard for industrial visual operations

Calgary’s Veerum, which focuses on visual operations for industrial assets, announced the closing of its Series B funding round, raising a total of CAD $12 million. The round closed on March 26, 2025 and was led by energy-tech investors Veriten and Emerson Ventures, the corporate venture capital arm of Emerson, with additional participation from existing investors BDC Capital and Evok Innovations. This company said the capital will enable it to accelerate its mission to become the industry standard in visual operations.

“VEERUM is setting a new standard for how industrial asset owners access and contextualize their critical operations and engineering data,” said Thurston Cromwell, head of Emerson Ventures and vice president of development and innovation at Emerson, in a statement. “Its innovative approach to delivering reality-based visualizations and supporting the digital asset management ecosystem is transforming the way people work and collaborate. As a global automation leader, we are excited to support their growth and vision.”

Veerum CEO David Lod noted, “Our newest investors share the passion in creating this category of visual operations, and they are selecting the strongest companies with the most potential to make these changes in the world. This funding will allow us to enhance our platform’s capabilities, optimize delivery for clients of all sizes, and scale our offering to meet the growing demand for operationalizing digital reality.”

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